Just back from IWA 2018 and there's no other way to say this but the talk of the town was the Genesis ELR scope launched by March Scopes and seen here on one of our very own Voere X3 rifles and Crux Ordnance tripods. Offering some of the most interesting and thought provoking innovation for many a show the Genesis revisits some older technology to challenge the new world order of fatter tubes and 100+ MOA adjustments.
Back in the day, one of the then top scope companies, Unertl, used to build a scope that had external tube adjustments. The reticle stayed fixed but a cradle mechanism sitting outside the tube would then provide elevation and windage. Now Unertl were no fly-by-nights. You would have seen one of their scopes atop the sniper's rifle in Saving Private Ryan and Carlos Hathcock used their scope on his USMC issue M40.
Now March Scopes and Deon have brought those principles forward to the 21st century and given us the Genesis.
400 MOA elevation, 150 MOA windage and 60x magnification there's a lot to like. It's not proving to be eveyone's cup of tea given the response on social media during the show, even some doubters that it can do the job, but having seen it personally I have no such doubts.
Whether you love it of hate it, you have to acknowledge that its innovation moves our sport forward and that has to be a good thing